PENGARUH KUALITAS PRODUK, WORD OF MOUTH DAN KUALITAS PELAYANAN TERHADAP MINAT PEMBELIAN DAN KEPUTUSAN PEMBELIAN PADA HARRIS-POP! HOTELS & CONVENTIONS GUBENG SURABAYA

PRIBADI, RACHEL HAPSARI (2023) PENGARUH KUALITAS PRODUK, WORD OF MOUTH DAN KUALITAS PELAYANAN TERHADAP MINAT PEMBELIAN DAN KEPUTUSAN PEMBELIAN PADA HARRIS-POP! HOTELS & CONVENTIONS GUBENG SURABAYA. Undergraduate thesis, Universitas Katolik Darma Cendika Fakultas Ekonomi.

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Abstract

Indonesia is an advanced country in the tourism and hospitality industry. The hospitality industry is a service industry that sells products and services. . HARRIS-POP! Hotels & Conventions Gubeng Surabaya is the first combo hotel that combines two hotels with different star classifications. The purpose of this study was to determine whether product quality, word of mouth and service quality on purchase intention and purchase decisions at HARRIS-POP! Hotels & Conventions Gubeng Surabaya. This research is quantitative research by distributing questionnaires online using google forms, using purposive sampling method. The research sample is people who have been and stayed at HARRIS- POP! Hotels & Conventions Gubeng Surabaya at least once, the sample age is limited to at least 17 years. The results of data analysis show that all question items for each variable are declared valid with r count> r table of 0.1966, all variables are declared reliable with a cornbac'h alpha value> 0.70. The results of the P-P Plot normality test show that the data used in the study are normally distributed. The multicollinearity test results do not show multicollinearity between the independent variables in the regression model with a value> 0.10 or VIF value < 10.The results of the heteroscedasticity test show that there is no heteroscedasticity in the regression model because there is no clear pattern shape and the distribution of points above and below the number 0 on the Y axis. The results of the multiple linear regression equation in this study are Y1 = 0.906 +0.169 X1 + 0.367 X2 + 0.255 X3 and Y2 = 1.156 +0.106 X1 + 0.177 X2 + 0.149 X3 + 0.142 Y1, the magnitude of the influence of product quality, word of mouth and service quality on purchase intention at HARRIS-POP! Hotels & Conventions Gubeng Surabaya based on Adjusted Rsquare is 73.7% and the magnitude of the influence of product quality, word of mouth, service quality and purchase intention on purchasing decisions at HARRIS-POP! Hotels & Conventions Gubeng Surabaya based on Adjusted Rsquare is 78.5%. The t test results show that all variables in this study have an effect on purchase interest and purchase decisions with a sig value <0.05.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor WIDYASTUTI, MARIA NIDN0718125901 maria.widyastuti@ukdc.ac.id
Uncontrolled Keywords:	product quality, word of mouth, service quality, purchase intention, purchase decision.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Gaudens Dillalino
Date Deposited:	22 Sep 2025 01:49
Last Modified:	22 Sep 2025 01:49
URI:	http://repositori.ukdc.ac.id/id/eprint/1735

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