Pengaruh Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Menginap Di Kedai Coffee Toffee Surabaya

GAMBUR, YUSTINA ANGELA (2023) Pengaruh Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Menginap Di Kedai Coffee Toffee Surabaya. Undergraduate thesis, Universitas Katolik Darma Cendika Fakultas Ekonomi.

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Abstract

The development of coffee business trends in Indonesia has been going quite rapidly in recent times. One form of the coffee business that is most often found today is the coffee shop. This study aims to determine the effect of product, price, and service quality on customer satisfaction at Kedai Coffee Toffee Surabaya. The population in this study were consumers who visited the Toffee Coffee Shop in Surabaya and the sample in this study was 75 respondents. Based on the results of data processing with SPSS version 25, it was found that all statement items from all variables were declared valid because r count > from r table and all variables were declared reliable because Cronbach Alpha > 0.6. The results of the normality test stated that the data in this study were normally distributed and declared valid. In the multicollinearity test, the tolerance value of all variables was found to be more than 0.10 and the VIF value was less than 10 so that it can be concluded that the research data did not experience multicollinearity between the independent variables. In the heteroscedasticity test, it can be seen that the points spread over the number 0 on the Y axis and do not form a clear pattern, so heteroscedasticity occurs in the regression model. Multiple linear regression is obtained by the regression model as follows Y=1.680+0.106X1+0.310X2+0.307X3. the result of the test for the determinant coefficient (R2) is 0.675, which means that product, price, and service quality have a strong influence on customer satisfaction by 67.5%. In the t test it was found that product, price and service quality had a significant effect on customer satisfaction at Kedai Coffee Toffee Surabaya

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Panjaitan, Thyophoida W.S. NIDN0707046803 UNSPECIFIED
Uncontrolled Keywords:	Product, Price, Service Quality, and Consumer Satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Gaudens Dillalino
Date Deposited:	22 Sep 2025 01:21
Last Modified:	22 Sep 2025 01:25
URI:	http://repositori.ukdc.ac.id/id/eprint/1544

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