Venandra, Pedro Mario Ericko (2024) PENGARUH FASILITAS, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PENGGUNA JASA WARUNG INTERNET (WARNET) DAN GAME ONLINE XGATE SURABAYA. Undergraduate thesis, Universitas Katolik Darma Cendika Fakultas Ekonomi.
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Abstract
The increasingly rapid development of the internet world can be utilized as a very profitable business idea. Internet Cafes (Warnet) and Online Games XGATE Surabaya are one form of utilizing business ideas related to the increasingly rapid development of the internet world and triggering the development of online games in Indonesia. XGATE Surabaya Internet Cafes and Online Games have seen a fairly rapid growth in the number of consumers in the last 4 years. This research is quantitative research using data collection techniques by distributing questionnaires online via Google Forms which are distributed via the researcher's social media. Researchers used a purposive sampling method. The samples in this research were consumers who had used the services of internet cafes and online games XGATE Surabaya. Research data was processed using SPSS version 25. The results of data analysis show that all statement items for each variable in the questionnaire are declared valid with rcount > rtable of 0.1654, all variables are declared reliable with cronbac'h alpha value > 0.6. The results of the P-P Plot Normality Test show that the data used in the research is normally distributed. The results of the Multicollinearity Test show that there are no symptoms of multicollinearity between independent variables in the regression model with a tolerance value ≥ 0.10 and VIF ≤ 10. The results of the Heteroscedasticity Test show that there are no symptoms of heteroscedasticity in the regression model because there is no clear pattern and there is a distribution of points. above and below the number 0 on the Y axis. The results of the multiple linear regression equation in this study are Y = 8.878 + 0.498 Internet Cafe) and XGATE Surabaya Online Game based on the Adjusted Rsquare value of 45.0%. The results of the t test data analysis show that (1) Facilities have an influence on purchasing decisions with a tcount of 5.067 > 1.985 and a significance of 0.000 < 0.05, (2) Price has a significant influence on purchasing decisions with a tcount of 4.891 > 1.985 and a significance of 0.000 < 0.05, (3) Service quality has no significant effect on purchasing decisions with tcount -3.935 < 1.985 and significance 0.000 < 0.05.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Game Online, Kualitas Pelayanan, Kepuasan Konsumen | ||||||||
| Subjects: | H Social Sciences > HB Economic Theory | ||||||||
| Divisions: | Fakultas Ekonomi > Prodi Manajemen | ||||||||
| Depositing User: | Pedro Mario Ericko Venandra | ||||||||
| Date Deposited: | 08 Mar 2024 04:51 | ||||||||
| Last Modified: | 08 Mar 2024 04:51 | ||||||||
| URI: | http://repositori.ukdc.ac.id/id/eprint/1648 |
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