Lanus, Lidia (2022) Pengaruh Kepercayaan, Kualitas Website dan Online Consumer Review Terhadap Terhadap keputusan Pembelian Mahasiswa pada Marketplace Shoppee di Surabaya Timur. Undergraduate thesis, Universitas Katolik Darma Cendika.
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Abstract
This study aims to determine the effect of trust, website quality and online consumer reviews on student purchasing decisions at the Shopee Marketplace in East Surabaya. In this study, the population was East Surabaya students (UKDC, NAROTAMA AND UNITOMO students). The technique used in sampling in this study is non-probability sampling with a purposive sampling approach with a total sample of 75 respondents. Based on data processing using SPSS version 22, the results of the validity test in this study resulted in rcount rtable (0,2272)with a level of 0.05 and all statement items in this study were declared valid. The results of the reliability test showed that the variables in this reliable study showed a Cronbach Alpha value of 0.60. The normality test showed that the regression model in this study met the normal assumptions and the data showed a normal distribution pattern. The Multicollinearity test in this study resulted in a tolerance value > 0.10 and a VIF value < 10 where multicollinearity did not occur. The heteroscedasticity test showed that in this study there was no heteroscedasticity. Multiple linear regression test that is, Y = - 3.337 + 0.076 (X1) + 0.894 (X2) + 0.338 (X3). The coefficient of determination test produces an Adjusted R value (0.621), which shows the X variable which has a strong contribution to purchasing decisions (Y). 0.567 < t table 1.99394 significant 0.573 ≥0.05. Website quality (X2) has a significant effect on Student Purchase Decisions at the Shopee Marketplace in East Surabaya (Y) with a t-count value of 6.347 > t table 1.99394 with a significance level of 0.000 ≤ 0.05. Online Consumer Review (X3) has a significant effect on Student Purchase Decisions at the Shopee Marketplace in East Surabaya (Y) with a t-count value of 2.614 > t table 1.99394, a significance of 0.011 ≤ 0.05.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Trust, Website Quality, Online Consumer Review, Purchase Decision | ||||||||
| Subjects: | H Social Sciences > HB Economic Theory | ||||||||
| Divisions: | Fakultas Ekonomi > Prodi Manajemen | ||||||||
| Depositing User: | Tegar Wiratama | ||||||||
| Date Deposited: | 17 Mar 2023 04:40 | ||||||||
| Last Modified: | 06 Mar 2025 06:31 | ||||||||
| URI: | http://repositori.ukdc.ac.id/id/eprint/1309 |
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