Venandra, Pedro Mario Ericko and Ayu, Stephanie Astrid (2024) PENGARUH HARGA, FASILITAS, CITRA MEREK TERHADAP KEPUASAN PENGGUNA WARNET DAN GAME ONLINE. Jurnal Bisnis Perspektif (BIP's), 16 (2). pp. 152-163. ISSN 1979-4932
Preview |
Text (Artikel)
PENGARUH HARGA, FASILITAS, CITRA MEREK TERHADAP_Pedro_Astrid_BIP's_Sinta 5.pdf - Published Version Download (366kB) | Preview |
Preview |
Text (History Coresponding Author)
PENGARUH HARGA, FASILITAS, CITRA MEREK TERHADAP_Pedro_Astrid_BIP's_Sinta 5.pdf - Other Download (366kB) | Preview |
Preview |
Text (Cek Plagiasi)
HASIL SIMILARITY-STEPHANIE ASTRID AYU-PENGARUH HARGA, FASILITAS, CITRA MEREK TERHADAP KEPUASAN PENGGUNA WARNET DAN GAME ONLINE.pdf - Other Download (2MB) | Preview |
Abstract
The increasingly rapid development of the internet world can be utilized as a very
profitable business idea. Internet Cafes (Warnet) and Online Games XGATE
Surabaya are one form of utilizing business ideas related to the increasingly rapid
development of the internet world and triggering the development of online games in
Indonesia. XGATE Surabaya Internet Cafes and Online Games have seen a fairly
rapid growth in the number of consumers in the last 4 years. The research currently
being carried out by researchers is research using quantitative research methods. The
data collection technique used by researchers in this research is by distributing
questionnaires online via Google Forms which are distributed via the researcher's
social media. Researchers used a purposive sampling method. The respondents
sampled in this research were consumers who had used the services of XGATE
Surabaya internet cafes and online games with a total of 100 respondents. This
research uses SPSS version 25 for data processing. After processing the data
resulting from the respondents' answers, data analysis was carried out, the results of
which provided information that all statement items for each variable used in the
questionnaire were declared valid with rcount > rtable of 0.1654. Likewise with the
results of the reliability test, in this study all variables were declared reliable with a
Cronbac'h alpha value > 0.6. The results of the Normality test, P-P Plot show that the
data used in this research is normally distributed. Based on the results of the
Multicollinearity Test in this study, it shows that there are no symptoms of
multicollinearity between independent variables in the regression model with
tolerance values ≥ 0.10 and VIF ≤ 10. Based on the Heteroscedasticity Test Results,
in this study there are no symptoms of heteroscedasticity in the regression model. The
results of the multiple linear regression equation in this research are Y = 8.878 +
0.498 X1 + 0.456 is 45.0%. The results of data analysis using the t test show that (1)
the facility variable has an influence on purchasing decisions with a tcount of 5.067
> 1.985 and a significance value of 0.000 < 0.05, (2) the price variable has a
significant influence on purchasing decisions with a tcount of 4.891 > 1.985 and
significance value 0.000 < 0.05, (3) The brand image variable has no significant
effect on purchasing decisions with tcount - 3.935 < 1.985 and significance 0.000 <
0.05.
Keywords: Online Games, Service Quality, Consumer Satisfaction
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | game online, citra merek, kepuasan konsumen |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi > Prodi Manajemen |
| Depositing User: | Stephanie Astrid Ayu |
| Date Deposited: | 18 Jul 2025 07:59 |
| Last Modified: | 22 Mar 2026 00:55 |
| URI: | https://repositori.ukdc.ac.id/id/eprint/2348 |
Actions (login required)
 |
View Item |