Indrawati, Lilik and Hermanto, Y. Budi and Panjaitan, Thyophoida W.S. (2022) Implementation of Experiential Marketing in Tourism Development in East Java. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 5 (1). pp. 5360-5371. ISSN 2615-1715(Print) ; 2615-3076(Online)
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Abstract
East Java has many tourist attractions, including in Magetan,
Probolinggo, Batu, Surabaya, and Lamongan. The development of
tourist areas in an area can increase regional income. Therefore, a
strategy is needed in developing tourism objects through good
handling and management from various parties. The purpose of
this study was to determine the strategy in developing tourism
potential. This study is a qualitative research in which data
collection through interviews to 50 informan. The data analysis
technique refers to the interactive analysis model developed by
Matthew B. Miles and A. Michael Huberman. Based on the results
of the study, it can be said that to improve and develop the
existence of tourist attractions in Magetan, Batu Probolinggo,
Surabaya, and Lamongan, it is necessary to have good and
harmonious support and cooperation between the government,
entrepreneurs or managers, and the community in an effort to
provide attractive and attractive tourist objects support by public
services offered such as: cleanliness, security, comfort, availability
of facilities and infrastructure, supporting facilities and
infrastructure as well as services provided to visitors, because
tourists come to a tourist location to be able to have a pleasant
experience.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | tourism; experiential marketing;strategic experiential marketing |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi > Prodi Manajemen |
| Depositing User: | Thyophoida WS Panjaitan |
| Date Deposited: | 21 Apr 2022 09:07 |
| Last Modified: | 26 Apr 2023 02:28 |
| URI: | https://repositori.ukdc.ac.id/id/eprint/1123 |
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