Hermanto, Yustinus Budi and Tresyanto, Citra Anggraini (2021) Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota Surabaya. Jurnal Komunikasi Profesional, 5 (4). pp. 361 -371. ISSN 2579-9371
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Abstract
The diversity of tourism objects owned by the city of Surabaya makes the city
of Surabaya as one of the cities in Indonesia that is worthy to be visited with
tourist destinations of various ages ranging from children to adult visitors. The
diversity of tourism objects owned include Nature Tourism, Educational
Tourism, Religious Tourism, and City Tourism. The existence of tourist
attractions in the city of Surabaya must be published to the public with the
main goal of attracting visitors to come for tours. To be able to publish it,
media facilities are needed to support the marketing communication process.
This study focuses on the strategy of selecting media as a marketing
communication to introduce Surabaya City tourism objects. This research is
qualitative with descriptive design. This study aims to determine how the use
of media as a means of communication is appropriate and attracts the public
to visit the tourist attractions of the city of Surabaya. The results of this study
indicate that the use of media as a means of communication to introduce
tourism objects in the city of Surabaya must be carried out continuously and
consistently.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | communication; media; tourism site. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi > Prodi Manajemen |
| Depositing User: | Yustinus Budi Hermanto |
| Date Deposited: | 08 Mar 2022 09:07 |
| Last Modified: | 29 Oct 2022 05:43 |
| URI: | https://repositori.ukdc.ac.id/id/eprint/1040 |
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