PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA HAPPYDAYS LAUNDRY DI SURABAYA

Liuaset, Stefano (2018) PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA HAPPYDAYS LAUNDRY DI SURABAYA. Undergraduate thesis, Universitas Katolik Darma Cendika.

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Abstract

In order to maintain the viability of a business in the midst of a highly competitive business competition, a company must be able to provide satisfaction to its customers in order to retain its customers in the company. In this study, researchers more specifically analyze the influence of price, product quality and service quality on customer satisfaction at Happydays Laundry in Surabaya. The type of research used by researchers is the type of quantitative research. The purpose of this study is to determine the effect of price, product quality and service quality tehadap customer satisfaction on Happydays Laundry. The population in this study were all regular class consumers in Happydays Laundry with 75 respondents. The sampling technique used by the researcher in this research is purposive sampling. Data analysis technique used is by using multiple linear regression analysis. Hypothesis testing used is by using t test at 5% real level. The result of the research is as follows: Price has significant effect to customer satisfaction because thitung> ttabel is equal to 2,620> 1,993 and its significance is 0.011 <0.05, Product Quality significantly influence to consumer satisfaction because thitung> ttabel that is equal to 3,757> 1,993 and its significance 0.000 <0.05 and Service Quality have significant influence to consumer satisfaction because thitung> ttabel that is equal to 2507> 1.993 and significance 0.014.

Item Type:

Thesis (Undergraduate)

Contributors: