PENGARUH PERCEIVED SERVICE QUALITY , HARGA DAN FASILITAS TERHADAP LOYALITAS PELANGGAN HOTEL CLEO JEMURSARI SURABAYA

HARTANTI, SUKMA DWI (2023) PENGARUH PERCEIVED SERVICE QUALITY , HARGA DAN FASILITAS TERHADAP LOYALITAS PELANGGAN HOTEL CLEO JEMURSARI SURABAYA. Undergraduate thesis, Universitas Katolik Darma Cendika Fakultas Ekonomi.

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Abstract

Tourism is an important industry for Indonesia because it contributes to foreign exchange earnings, increase employment, and provides business opportunities for investors. Hotels are the most important means for foreign and domestic tourists when they are traveling to rest. One of the hotels in Surabaya city is Cleo Hotel Jemursari which is located on Jemursari street, Kendangsari, Tenggilis Mejoyo, Surabaya. This study aims to determine the effect of perceived service quality, price and facilities on customer loyalty at Hotel Cleo Jemursari Surabaya. In this study the sampling method used was purposive sampling method. Data collection used a questionnaire statement via google form to 75 respondents from the study population namely customers of Hotel Cleo Jemursari Surabaya. In the validity test is was found that all statement items in the questionnaire were valid so that they could be used for research. The results of this study are that the variable perceived service quality has no effect on customer loyalty while the price and facilities variables have a significant effect on customer loyalty at Hotel Cleo Jemursari Surabaya.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor HERMANTO, YUSTINUS BUDI NIDN0731076101 yustinus.budi@ukdc.ac.id
Uncontrolled Keywords:	Perceived Service Quality, Price, Facilities and Customer Loyalty
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Gaudens Dillalino
Date Deposited:	22 Sep 2025 01:37
Last Modified:	22 Sep 2025 01:37
URI:	http://repositori.ukdc.ac.id/id/eprint/1728

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