Strategy of Tourist Events Museum De Javasche Bank Surabaya

Citra Anggraini Tresyanto, Citra and Deohgrasias Yoseph Yustinianus Ferdinand, Yoseph (2021) Strategy of Tourist Events Museum De Javasche Bank Surabaya. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 4 (3). pp. 6091-6099. ISSN 2615-1715

	Text jurnal citra_Yoseph_museum de javasche bank.pdf Download (801kB)
	Text HASIL SIMILARITY-DEOGRASIAS YOSEPH Y F-STRATEGY OF TOURIST EVENTS MUSEUM DE JAVASCHE BANK SURABAYA.pdf Download (3MB)
	Text pdf - Published Version Download (25kB)

Abstract

Surabaya is one of the cities in Indonesia which has quite a lot of museum rows with various types of museums. One type of scientific museum is the De Javasche Bank Museum. The collection of historical objects and the historical value of the building is very interesting in fact unable to attract visitors to come and learn. De Javasche Bank Museum is also one of the museums in Surabaya whose existence is not widely known by the public. It is necessary for an integrated marketing communication strategy to solve this problem. One of the integrated marketing communication tools from Sales Promotion is Event Marketing. This research uses qualitative research methods with a descriptive analysis approach. Data collection techniques in this research are field studies and literature studies. Primary data in this study is data that is directly obtained from museum managers, visitors, and the community through observations and interviews, while secondary data comes from literatur

Item Type:	Article
Uncontrolled Keywords:	museum; bank; promotion; event
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Deograsias Yoseph Yustinianus Ferdinand
Date Deposited:	11 Apr 2023 03:34
Last Modified:	11 Apr 2023 03:34
URI:	http://repositori.ukdc.ac.id/id/eprint/1368

Actions (login required)

View Item