KEPUTUSAN PENGAMBILAN KREDIT PEMILIKAN RUMAH (KPR)PENGARUH BRAND AWARENESS, PHYSICAL EVIDENCE DAN SERVICE QUALITY PADA PT. BTN (PERSERO) Tbk

Threcia, Hillary and Hermanto, Yustinus Budi and Widyastuti, Maria (2021) KEPUTUSAN PENGAMBILAN KREDIT PEMILIKAN RUMAH (KPR)PENGARUH BRAND AWARENESS, PHYSICAL EVIDENCE DAN SERVICE QUALITY PADA PT. BTN (PERSERO) Tbk. Performance: Jurnal Bisnis & Akuntansi, 11 (2). pp. 114-129. ISSN 2338-9583 ; 2356-2919 (online)

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Abstract

This research aims to determine the effect of brand awareness, physical evidence and service quality on mortgage decisions at Bank BTN Branch Office Surabaya Bukit Darmo. The sampling method are purposive sampling method with sample size of 100 respondents. The results showed that: (1) there is a positive and significant impact of brand awareness on the decisions to make KPR at Bank BTN Surabaya Bukit Darmo Branch office (2) There is a positive and significant effect of physical evidence ondecision to make KPR at Bank BTN Surabaya Bukit Darmo Branch Office (3) there is a positive and significant effect of service quality on the decisions to make KPR at Bank BTN Surabaya Bukit Darmo Branch Office; and the regression coefficient is 0.314. (4) The influence of brand awareness, physical evidence and service quality on mortgage decisions at Bank BTN Surabaya Bukit Darmo Branch Office (adjusted R2) is 79.7%.

Item Type: Article
Uncontrolled Keywords: Brand Awareness, Physical Evidence, Service Quality, Purchasing Decisions
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi > Prodi Manajemen
Depositing User: Yustinus Budi Hermanto
Date Deposited: 05 Nov 2021 09:52
Last Modified: 11 May 2022 08:11
URI: http://repositori.ukdc.ac.id/id/eprint/864

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