PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DALAM PENGGUNAAN JASA SIDIK JARI PADA PERUSAHAAN JaPo GABINDO DISURABAYA

Arifin, M Zainal (2019) PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DALAM PENGGUNAAN JASA SIDIK JARI PADA PERUSAHAAN JaPo GABINDO DISURABAYA. Undergraduate thesis, Universitas Katolik Darma Cendika.

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Abstract

This study aims to determine the effect of promotion and quality of service on customer satisfaction in the use of fingerprint services at Japo Gabindo company in Surabaya. The method in sampling is purposive sampling method by using questionnaire questions to 100 respondents who are consumers of Japo Gabindo in Surabaya with the condition (1) male or female; (2) ages 17 - 60 years; (3) Consumers and / or respondents who have used Japo GABINDO fingerprint services at least 1 time. This research was tested using Validity Test, Reliability Test, Classical Assumption Test (Multicollinearity Test, Heterocedasticity Test and Normality Test), Multiple Linear Regression Test, Determinant Coefficient and t Test. In the t test, the results of the promotion variable (X1) = 0.520 0.05, which means that the promotion does not have a significant effect on customer satisfaction in Gabindo in Surabaya, the service quality variable (X2) = 5.789 0,050, which means that service quality has a significant effect on customer satisfaction in the Gabindo japo company in Surabaya. The researcher concluded that the promotion had no effect on customer satisfaction in Gabindo's Japo company in Surabaya, while service quality had an effect on consumer satisfaction in Gabindo's Japo company in Surabaya.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorInggawati, V. RatnaNIDN0711016102UNSPECIFIED
Uncontrolled Keywords: promotion, service quality and customer satisfaction
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi > Prodi Manajemen
Depositing User: Cahyo HW
Date Deposited: 19 Dec 2020 13:05
Last Modified: 19 Dec 2020 13:05
URI: http://repositori.ukdc.ac.id/id/eprint/484

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