Effendi, Stefany Tamarina (2024) PENGARUH KUALITAS PELAYANAN, HARGA, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN LAPTOP DI JUARA COMPUTER INTERNATIONAL TRADE CENTER MEGA GROSIR SURABAYA. Undergraduate thesis, Universitas Katolik Darma Cendika Fakultas Ekonomi.
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Abstract
Technology is currently needed by all communities. One technology product is a laptop that can be used by children, teenagers and adults, both students and workers. The aim of this research is to: 1) determine the influence of service quality on laptop purchasing decisions at the Juara Computer International Trade Center Mega Grosir Surabaya; 2) to determine the effect of price on the decision to purchase a laptop at the Juara Computer International Trade Center Mega Grosir Surabaya; 3) to determine the influence of word of mouth on the decision to purchase a laptop at the Juara Computer International Trade Center Mega Grosir Surabaya. The research method used is quantitative research. The number of samples used was 75 respondents. The sampling technique used was purposive sampling. The data analysis technique in this research uses a validity test, where all statement items are declared valid. Apart from the validity test, we also use a reliability test, where all variables are declared reliable because they have Cronbach's alpha ≥ 0.60. The results of multiple linear regression are Y = - 0.542 + 0.252 X1 + 0.368 X2 + 0.333 X3. The determinant coefficient result is adjusted R square of 76.9%, meaning that all independent variables have a strong contribution to the dependent variable. The results of the service quality t test obtained a calculated t value of 2.825 > t table 1.99394 with a significance obtained of 0.006 < 0.05, meaning that it rejected H0 and accepted H1 which stated that service quality (X1) had a significant effect on purchasing decisions (Y); the price t test obtained a calculated t value of 3.976 > t table 1.99394 with a significance obtained of 0.000 < 0.05, meaning that it rejected H0 and accepted H2 which stated that price (X2) had a significant effect on purchasing decisions (Y); The word of mouth t test obtained a calculated t value of 3.601 > t table 1.99394 with a significance obtained of 0.001 < 0.05, meaning that it rejected H0 and accepted H3 which stated that word of mouth (X3) had a significant effect on purchasing decisions (Y).
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Service Quality, Price and Word Of Mouth | ||||||||
| Subjects: | H Social Sciences > HB Economic Theory | ||||||||
| Divisions: | Fakultas Ekonomi > Prodi Manajemen | ||||||||
| Depositing User: | Users 270 not found. | ||||||||
| Date Deposited: | 29 Feb 2024 10:02 | ||||||||
| Last Modified: | 29 Feb 2024 10:02 | ||||||||
| URI: | http://repositori.ukdc.ac.id/id/eprint/1618 |
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