Halan, Yohanes Fabiyola (2024) Personal Branding Strategies for Tax Consultants on Social Media: A Netnographic Study. In: 8th International Conference In Economics And Business (ICEB) 2024, October 30th-31st, 2024, Faculty of Economics and Business, Universitas Airlangga Surabaya. (Submitted)
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Abstract
This study explores the use of social media by tax consultants to interact with their clients while simultaneously building personal branding. As providers of professional services, tax consultants are increasingly leveraging social media channels to engage with clients, build personal branding, and differentiate themselves in a highly competitive industry. A netnographic approach was employed to analyze the social media activities of tax consultants, including their responses to queries, online community management, and personal branding strategies within the social media communities they manage. The findings of this study provide insights into the unique aspects of online communities formed on social media platforms, offering practical implications for tax consultants and other professional service providers seeking to utilize social media effectively
| Item Type: | Conference or Workshop Item (Speech) |
|---|---|
| Uncontrolled Keywords: | Netnography, Social media, Personal branding, Tax consultants, Online community |
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi > Prodi Akuntansi |
| Depositing User: | Halan Yohanes Fabiyola |
| Date Deposited: | 14 Apr 2026 08:13 |
| Last Modified: | 14 Apr 2026 08:13 |
| URI: | https://repositori.ukdc.ac.id/id/eprint/2713 |
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