DAMPAK SENSE, FEEL, THINK, ACT, RELATE DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN CAFE DI SURABAYA

Indrawati, Lilik and Amalia, Devi Dian (2020) DAMPAK SENSE, FEEL, THINK, ACT, RELATE DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN CAFE DI SURABAYA. Jurnal Bisnis Terapan (JBT), 4 (1). pp. 23-36. ISSN 2580 - 4928

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Abstract

This study uses 150 respondents, using validity test analysis, reliability test, classic assumption test, multiple linear regression test, determinant coefficient, and t test. The results of this data processing using SPSS 22.0, namely: Sense has no effect on customer satisfaction PaperCup Coffee Surabaya because a significant value of 0.305> 0.05. Feel does not affect customer satisfaction PaperCup Coffee Surabaya because a significan value of 0.342 > 0.05. Think does not affect the customer satisfaction of PaperCup Coffee Surabaya because the value of the significant level of 0.249 > 0.05. Act affects the customer satisfaction of PaperCup Coffee Surabaya because the value of the significant level of 0.001 < 0.05. Relate influences the customer satisfaction of PaperCup Coffee Surabaya because the value of the significant level of 0.012 < 0.05. Brand Image has no effect on customer satisfaction PaperCup Coffee Surabaya because a significant value of 0.054 > 0.05. Regression test results of multiple linear effects of 6 independent variables that have the greatest contribution is the act variable (X4) that is 0.328 or 32.8%. The results of the determinant coefficient show an adjusted R square of 0.441 (44.1%), meaning that the independent variables are sense (X1), feel (X2), Think (X3), Act (X4), Relate (X5), and Brand Image (X6) contributes moderately to the dependent variable, Customer Satisfaction (Y). The results of multiple linear regression.

Item Type:	Article
Uncontrolled Keywords:	Sense, Feel, Think, Act, Relate, Brand Image.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Lilik Indrawati
Date Deposited:	31 Mar 2021 08:17
Last Modified:	18 Apr 2022 09:29
URI:	http://repositori.ukdc.ac.id/id/eprint/680

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