Marketing Strategy Using Porters Five Force Model Approach: A Case Study At The Culinary Center In Sidoarjo Regency

Ferdinand, Deograsias Yoseph Yustinianus and Tresyanto, Citra Anggraini (2020) Marketing Strategy Using Porters Five Force Model Approach: A Case Study At The Culinary Center In Sidoarjo Regency. International Journal of Business and Management Invention (IJBMI), 9 (11). pp. 44-48. ISSN 2319-8028

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Abstract

The city of Sidoarjo with its various advantages has become a magnet that attracts culinary entrepreneurs. New restaurants and cafes keep popping up. Referring to the data from the Sidoarjo Regency Regional Tax Service Agency until May 2019 there are 54 new culinary businesses. The more the number of restaurants that are established in the city of Sidoarjo, the higher the competition will be among the restaurants that have been established. From the results of research conducted with the interview method, it is found that business actors in the Culinary Center of Sidoarjo Regency have weak bargaining power due to lack of skills in the field of marketing management. There needs to be an increase in the ability of marketing strategies so that the bargaining power of MSME players in the Culinary Center of Sidoarjo Regency will increase which will result in an increase in income as expected.

Item Type:	Article
Uncontrolled Keywords:	Marketing Strategy, Porters Five Force Model, MSMEs ---------------------------------------------------------------------------------------------
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Deograsias Yoseph Yustinianus Ferdinand
Date Deposited:	09 Mar 2021 09:03
Last Modified:	09 Mar 2021 09:03
URI:	http://repositori.ukdc.ac.id/id/eprint/595

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