STRATEGI DIFERENSIASI : MENCAPAI KEUNGGULAN KOMPETITIF YANG SUSTAINABLE

Widyastuti, Maria (2011) STRATEGI DIFERENSIASI : MENCAPAI KEUNGGULAN KOMPETITIF YANG SUSTAINABLE. Jurnal Bisnis Perspektif (BlP's), 3 (2). pp. 109-120. ISSN 19794932

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Abstract

Differentation is an effort to descript spesifik characteristic (uniqueness) of a product, with the uniqueness owned by a product, so the consumer will be able to recognize this product easily so consumer will be. Because of the main focus is customer, then this strategy must give satisfaction to consumer. Differentation strategy is one of three excellent competitiveness offered by Portes through his generic strategy, leadership of total cost differentiation and focus. To increase differentiation can be done by two way implement the existing value activity to be more unique or the company reset the value of chain. To be successcfull in implementing both.

Item Type:	Article
Uncontrolled Keywords:	differentation, generic strategy, uniqueness
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Maria Widyastuti
Date Deposited:	16 Oct 2019 02:33
Last Modified:	19 Jun 2020 07:12
URI:	http://repositori.ukdc.ac.id/id/eprint/27

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