Keywords:K-Means Clustering, Rstudio, Students, Promotion Strategy

Wulandari, Lusi Mei Cahya and Nurhayati, Lilis and Narendra, Ravaelino Dimas Eka (2025) Keywords:K-Means Clustering, Rstudio, Students, Promotion Strategy. Journal of Research and Technology, 11 (1). pp. 127-139. ISSN 2477-6165

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Official URL: https://doi.org/10.55732/7pp0f559

Abstract

Effective performance measurement is a crucial element in ensuring the successful implementation of organizational strategies. This study integrates the Balanced Scorecard (BSC) framework with the Analytic Network Process (ANP) to comprehensively evaluate the performance of logistics service providers. This method is designed to address the limitations of traditional BSC by considering the interrelationships and interdependencies among performance indicators. The analysis process involves determining priority weights using pairwise comparisons, conducted through ANP software. The results reveal that the "Dedicated Employees" indicator has the most significant impact on organizational performance, followed by "Sales Growth" and "Operational Cost Efficiency." Meanwhile, indicators such as "Transportation Capability" and "Product/Service Quality" rank the lowest in priority. These findings emphasize the importance of strengthening human resources and financial efficiency to enhance the competitiveness of logistics service providers. This study contributes to the development of a holistic approach to strategic performance measurement while offering a practical framework for managers to design datadriven organizational strategies. Moreover, the integration of BSC and ANP has proven effective in capturing the complex dynamics among strategic elements, providing deeper insights for decision-making. Keywords: Balanced Scorecard, Analytic Network Process, Performance Measurement, Logistics Service Providers, Organizational Strategy.

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