PENGEMBANGAN PENGEMASAN PRODUK SEBAGAI STRATEGI PEMASARAN MIE AYAM BAKAR 99 SEMOLOWARU SURABAYA

Ayu, Stephanie Astrid and Tresyanto, Citra Anggraini and Setyawati, V. Devina and SUNGKONO, CHRISTINA GABRIELA (2024) PENGEMBANGAN PENGEMASAN PRODUK SEBAGAI STRATEGI PEMASARAN MIE AYAM BAKAR 99 SEMOLOWARU SURABAYA. Panrita Abdi, 8 (2). pp. 304-314. ISSN 2580-3786

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Abstract

The community service program was structured to help Pak Widodo overcome the problems he faced, so that sales targets could be met and able to support the wheels of the economy of the residents after the covid-19 pandemic. In this service program, the UKDC community service team will provide assistance and education to partners on the importance of carrying out the product branding process. The product branding process can use packaging methods or attractive product packaging and the use of a logo that gives consumers an idea of the product being sold. The service method is carried out on a scheduled basis with the first stage conducting social analysis to find information on problems that are the main focus of the community service work program carried out by Lecturers at the Faculty of Economics, Darma Cendika Catholic University. The next stage is to provide coordination and together with partners to provide solutions related to the problems encountered. Based on the search, information was obtained that the obstacles encountered came from a marketing strategy that had not been implemented optimally. Marketing Management is the main key to meeting sales targets. Through this UKDC community service program, partners know and understand information about the importance of developing a marketing strategy to increase the number of product sales and increase the number of consumers to increase income and become wellknown to consumers. Keywords: Management, marketing, branding

Item Type:	Article
Uncontrolled Keywords:	Management, digital marketing, branding
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Stephanie Astrid Ayu
Date Deposited:	18 Jul 2025 08:22
Last Modified:	18 Jul 2025 08:22
URI:	http://repositori.ukdc.ac.id/id/eprint/2352

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