PENGARUH HARGA, FASILITAS, CITRA MEREK TERHADAP KEPUASAN PENGGUNA WARNET DAN GAME ONLINE

Venandra, Pedro Mario Ericko and Ayu, Stephanie Astrid (2024) PENGARUH HARGA, FASILITAS, CITRA MEREK TERHADAP KEPUASAN PENGGUNA WARNET DAN GAME ONLINE. Jurnal Bisnis Perspektif (BIP's), 16 (2). pp. 152-163. ISSN 1979-4932

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Abstract

The increasingly rapid development of the internet world can be utilized as a very profitable business idea. Internet Cafes (Warnet) and Online Games XGATE Surabaya are one form of utilizing business ideas related to the increasingly rapid development of the internet world and triggering the development of online games in Indonesia. XGATE Surabaya Internet Cafes and Online Games have seen a fairly rapid growth in the number of consumers in the last 4 years. The research currently being carried out by researchers is research using quantitative research methods. The data collection technique used by researchers in this research is by distributing questionnaires online via Google Forms which are distributed via the researcher's social media. Researchers used a purposive sampling method. The respondents sampled in this research were consumers who had used the services of XGATE Surabaya internet cafes and online games with a total of 100 respondents. This research uses SPSS version 25 for data processing. After processing the data resulting from the respondents' answers, data analysis was carried out, the results of which provided information that all statement items for each variable used in the questionnaire were declared valid with rcount > rtable of 0.1654. Likewise with the results of the reliability test, in this study all variables were declared reliable with a Cronbac'h alpha value > 0.6. The results of the Normality test, P-P Plot show that the data used in this research is normally distributed. Based on the results of the Multicollinearity Test in this study, it shows that there are no symptoms of multicollinearity between independent variables in the regression model with tolerance values ≥ 0.10 and VIF ≤ 10. Based on the Heteroscedasticity Test Results, in this study there are no symptoms of heteroscedasticity in the regression model. The results of the multiple linear regression equation in this research are Y = 8.878 + 0.498 X1 + 0.456 is 45.0%. The results of data analysis using the t test show that (1) the facility variable has an influence on purchasing decisions with a tcount of 5.067 > 1.985 and a significance value of 0.000 < 0.05, (2) the price variable has a significant influence on purchasing decisions with a tcount of 4.891 > 1.985 and significance value 0.000 < 0.05, (3) The brand image variable has no significant effect on purchasing decisions with tcount - 3.935 < 1.985 and significance 0.000 < 0.05. Keywords: Online Games, Service Quality, Consumer Satisfaction

Item Type:	Article
Uncontrolled Keywords:	game online, citra merek, kepuasan konsumen
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Stephanie Astrid Ayu
Date Deposited:	18 Jul 2025 07:59
Last Modified:	18 Jul 2025 08:13
URI:	http://repositori.ukdc.ac.id/id/eprint/2348

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