Ayu, Stephanie Astrid (2019) PERSEPSI KONSUMEN ATAS RISIKO PEMBELIAN MELALUI MEDIA ONLINE. Bisnis Perspektif (BIP's), 11 (1). 73 -90. ISSN 1979 - 4932

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The purpose of this study is to investigate empirically the risk factors that will influence both simultaneously and partially on the customer's decision to make purchases through online media. This research was used by using questionnairesmethods. Population of this study was student and employee at Darma Cendika Catholic University, Surabaya. Research involves to 220 respondent. The sampling technique in this study was used convenience sampling and purposive sampling. The technique of data analysis using factor confirmatory analysis andmultiple linier regression analysis. The result of the research by factor analyze confirmatory showed that new factor risk is Psychological Risk. The results of multiple linear regression analysis indicate Privacy Risk, Quality Risk, Purchase Behavior Risk, Information Risk, Product Delivery Risk, Psychological Risk, Health Risk, and Product Size Risk have a significant negative effect on customer Purchasing Decisions through online media.

Item Type: Article
Uncontrolled Keywords: factor of risk purchasing, online media
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi > Prodi Manajemen
Depositing User: Stephanie Astrid Ayu
Date Deposited: 24 Apr 2020 06:10
Last Modified: 19 Apr 2022 02:48

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