Development of Customer Loyalty Convenience Stores in Wonokromo District Surabaya

Yustinianus Ferdinand, Deograsias Yoseph and Ayu, Stephanie Astrid (2019) Development of Customer Loyalty Convenience Stores in Wonokromo District Surabaya. SSRG International Journal of Economics and Management Studies (SSRG-IJEMS, 6 (10). pp. 52-54. ISSN 2393-9125

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Grocery stores are businesses that require precise strategies to develop effectively. In order for a grocery business to run well, a good management concept is needed, namely customer orientation, coordinated business effort, goal orientation. Besides that, it is necessary to increase customer satisfaction and maintain customer loyalty. This development of loyalty has developed well in minimarkets that grow around grocery stores so that the development of grocery store loyalty requires attention and in-depth understanding. This research is a qualitative descriptive study. The results of this study are from 3 Kotler formulations that cause the creation of customer loyalty is still difficult to apply by grocery stores due to the low management of information which is the basis of the database due to the traditional grocery store management.

Item Type: Article
Uncontrolled Keywords: Customer Loyalty, Customer Satisfaction, Grocery Stores
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi > Prodi Manajemen
Depositing User: Stephanie Astrid Ayu
Date Deposited: 24 Apr 2020 06:10
Last Modified: 30 Apr 2020 15:02

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