Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Price Terhadap Repurchase Intention Jasa Gojek di Kota Surabaya

Reynal, Ignatius (2024) Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Price Terhadap Repurchase Intention Jasa Gojek di Kota Surabaya. Undergraduate thesis, Universitas Katolik Darma Cendika Fakultas Ekonomi.

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Abstract

The rapid development of the internet in Indonesia has triggered the development of E-Commerce. The development of E-Commerce is an interesting phenomenon to observe, especially with the development of E-Commerce companies in various fields such as the transportation sector. Competition between E-Commerce companies in the transportation sector requires every company to understand various important aspects that can influence customers' intentions to make repeat purchases. The purpose of this research was to determine whether perceived ease of use, perceived usefulness and price influence on Repurchase intention Gojek services in the city of Surabaya. This research is quantitative research with data collection techniques carried out using the questionnaire distribution method. The population in this study were Gojek users in the city of Surabaya. Researchers use methodspurposive sampling. The number of samples to be studied is 96 respondents with the criteria of having ordered Gojek services at least once. The research data was processed using SPSS version 23. The results of data analysis showed that all statement items for each variable in the questionnaire were declared valid with rcount > rtable of 0.1654, all variables were declared reliable with a cronbac'h alpha value > 0.60. The results of the P-P Normality Test Plot showed that the data used in the study were normally distributed. The results of the Multicollinearity Test showed that there were no symptoms of multicollinearity between independent variables in the regression model with a tolerance value of ≥ 0.10 and a VIF of ≤ 10. The results of the Heteroscedasticity Test showed that there was no heteroscedasticity in the regression model because there was no clear pattern shape and the distribution of dots above and below the number 0 on the Y axis. Results of the multiple linear regression equation in this study were Y = 4.364 + 0.046.X1 + 1.102.X2 + 0.415.X3, the magnitude of the effectperceived ease of use, perceived usefulness andprice to Repurchase Intention Gojek services in the city of Surabaya, based on the Adjusted Rsquare value, is 72.6%. %. The results of the t test data analysis show that (1) Perceived ease of use had no effect on Repurchase intention with tcount 1.186 < 1.986 and a significance 0.239 > 0.050, (2) Perceived usefulness significant effect on Repurchase Intention with tcount 12.220 > 1.986 and had a significant 0.000 < 0.050., (3) Price had a significant effect on Repurchase Intention with tcount 4.734 > 1.986 and significance 0.000 < 0.050.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Ferdinand, Deograsias Yoseph Yustinianus NIDN07227097801 deograsias.yoseph@ukdc.ac.id
Uncontrolled Keywords:	Perceived Ease of Use, Perceived Usefulness, Price, Repurchase Intention
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Ignatius Reynal
Date Deposited:	01 Mar 2024 03:37
Last Modified:	01 Mar 2024 03:37
URI:	http://repositori.ukdc.ac.id/id/eprint/1635

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