PENGARUH SHOPPING LIFESTYLE, PROMOSI, DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING KKV STORE TUNJUNGAN PLAZA SURABAYA

Sekarrini, Elizabeth Kharisma Ajeng (2024) PENGARUH SHOPPING LIFESTYLE, PROMOSI, DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING KKV STORE TUNJUNGAN PLAZA SURABAYA. Undergraduate thesis, Universitas Katolik Darma Cendika Fakultas Ekonomi.

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Abstract

The existence of the retail business is currently experiencing very rapid growth and one of the existing retail businesses is KKV Store. KKV Store is required to continue to strategize and maintain the wants and needs of consumers so that consumers will be interested in making purchases even though they are not planned in advance. The purpose of this study was to determine and analyze whether there is an influence among lifestyle shopping, promotions, and price discounts on impulse buying of KKV Store Tunjungan Plaza Surabaya. The research was conducted quantitatively and this study used questionnaires as a data collection tool. Sampling in this study using purposive method which are amounted to 75 respondents. Based on the results of data processing also developed by SPSS 23. It means that each variable statement shows valid results and all variables are declared reliable. The classical assumption test carried out shows that the results of normality, multicollinearity and heteroscedasticity have been fulfilled. Apart from that, the results for multiple linear regression are Y = 3,163 + 0.419X1 + 0.305X2 – 0.0208X3 and the results of the coefficient of determination (R2) test are 41.4%, which means that the shopping lifestyle, promotion and price discount contribute moderately to impulse buying. The results of T-test showed variable shopping lifestyle that has significant effect on impulse buying with t count 3.314 > 1.993 and significance 0.001 < 0.05, variable promotion significant effect on impulse buying with t count 2.388 > 1.993 and significance 0.020 < 0.05, while variable price discount no effect on impulse buying with t count -0.167 < 1.993 and significance 0.868 > 0.05.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Tresyanto, Citra Anggraini NIDN0727128801 citra.anggraini@ukdc.ac.id
Uncontrolled Keywords:	Shopping Lifestyle, Promosi, Price Discount, Impulse Buying
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Elizabeth Kharisma Ajeng Sekarrini
Date Deposited:	01 Mar 2024 08:16
Last Modified:	01 Mar 2024 08:16
URI:	http://repositori.ukdc.ac.id/id/eprint/1617

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