Rama, Leonardo Dio (2024) PENGARUH HARGA, KUALITAS PELAYANAN, DAN LOKASI TERHADAP KEPUASAN PASIEN PADA RUMAH SAKIT GOTONG ROYONG DI SURABAYA. Undergraduate thesis, Universitas Katolik Darma Cendika Fakultas Ekonomi.
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Abstract
Hospitals must continue to improve facilities and provide reasonable prices, the best service, and strategic locations if they want to maintain the trust and satisfaction of their patients. The aim of this research is to find out whether price, service quality and location influence patient satisfaction at the Gotong Royong Hospital in Surabaya. This research is quantitative research with an online data collection method using Google Form, and offline at the Gotong Royong Hospital using a purposive sampling method. The research sample was patient who were over 17 years old and had used the services of the Gotong Royong Hospital in Surabaya at least once. This research data was processed using SPSS 25. The results of data analysis showed that all statement items for each variable were declared valid with r count > r table of 0.2272, all variables were declared reliable with Cronbach's Alpha value > 0.60. The results of the heteroscedasticity test show that there are no symptoms of heteroscedasticity in the regression model because it does not form a clear pattern and there is a distribution of points above and below the number 0 on the Y axis. The results of the multiple linear regression equation in this study are Y= -0.341 + 0.127 X1 + 0.333 X2 + 0.214 X3. The magnitude of the influence of price, service quality and location on patient satisfaction at the Gotong Royong Hospital in Surabaya based on Adjusted R-Square is 76.4%. The results of the t test show that price (X1) has a t value of 2.380 > t table 1.99394, service quality (X2) has a t value of 5.476 > t table 1.99394 and location has a t value of 2.974 > t table and the significance value for each variable has a result <0.05 so it can be concluded that each variable has a significant influence on patient satisfaction (Y).
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Price, Service Quality, Location, and patient satisfaction | ||||||||
| Subjects: | H Social Sciences > HB Economic Theory | ||||||||
| Divisions: | Fakultas Ekonomi > Prodi Manajemen | ||||||||
| Depositing User: | Users 267 not found. | ||||||||
| Date Deposited: | 29 Feb 2024 03:32 | ||||||||
| Last Modified: | 29 Feb 2024 03:32 | ||||||||
| URI: | http://repositori.ukdc.ac.id/id/eprint/1610 |
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