The Influence of Laudato Si' Cognition on the Interest in Green Consumer Behavior: a Review of Ethics and Green Marketing in the Theory of Planned Behavior (Case Study on Aptik Students in Indonesia)

Susanti, Christina Esti and Suwito, Yohanes Benny and Tresyanto, Citra Anggraini and Handayani, Wahyu Prabawati Putri (2023) The Influence of Laudato Si' Cognition on the Interest in Green Consumer Behavior: a Review of Ethics and Green Marketing in the Theory of Planned Behavior (Case Study on Aptik Students in Indonesia). International Journal of Applied Sciences & Development, 2. pp. 212-226. ISSN 2945-0454

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Abstract

This research aims to test and analyze the influence of Laudato Si' Cognition on Interest in Green Consumer Behavior: A Review of Ethics and Green Marketing in the Theory of Planned Behavior, so that at the end of the research, the research team can provide written recommendations scientifically in the form of curricular and extra-curricular programs and practically which should be given to the younger generation. The research method used in this research is a quantitative research method that tests the influence of causality between the variables studied. The population of this research is active students for academic year 2023/2024 who are registered at Catholic universities in Indonesia which are members of the Association of Catholic Universities (APTIK). The number of samples was determined as 200 using a purposive sampling method. The data analysis tool used is SEM (Structural Equation Modeling) The results of this research prove that there is a positive and significant influence between the influence of laudato si' cognition on attitude towards green consumers, laudato si' cognition on subjective norms, laudato si' cognition on perceived green consumer behavior control, attitude towards green consumers on green consumer behavior intention, subjective norm towards green consumer behavior intention, attitude towards green consumer towards green consumer behavior intention, laudato si' cognition towards green consumer behavior intention through attitude towards green consumer, laudato si' cognition towards green consumer behavior intention through attitude towards green consumer, laudato si 'cognition of green consumer behavior intention through attitude towards green consumers in APTIK students in Indonesia. The limitation of this research is that the distribution of the questionnaire was carried out online which had an impact on the risk of the questionnaire not being read, understood and filled out carefully by the respondents. Academic advice that can be taken from this research is for future researchers to conduct further research using variables related to Laudato Si' Cognition, attitude towards green consumer, subjective norm, attitude towards green consumer, perceived green consumer behavior. Business actors should pay attention to the existence of green consumers whose purchasing decisions, as proven in this research, are significantly influenced by their awareness of the green environment.

Item Type:	Article
Uncontrolled Keywords:	Laudato Si', Ethics, Green Marketing, Theory of Planned Behavior
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Citra Anggraini Tresyanto
Date Deposited:	20 Dec 2023 08:37
Last Modified:	20 Dec 2023 08:37
URI:	http://repositori.ukdc.ac.id/id/eprint/1510

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