PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KIMIA DI PT DELPHIA PRIMA JAYA SURABAYA.

Setiono, Andi (2018) PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KIMIA DI PT DELPHIA PRIMA JAYA SURABAYA. Undergraduate thesis, Universitas Katolik Darma Cendika.

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Abstract

The decision making process effort is expected to begin by the fact that there preaches reconciliation and has ditched the need for it is to be fulfilled .The ulfilment of rudimentary living is related to a number of alternatives and it is requisite to it would be evaluated on an upcoming international seminar aimed at peaceful and steady in order to gain some held back the best from the world largest oil consumers perception .In in the process of this time consumers need information that have large numbers of out for their interests and the extent to which the drop will depend upon the customer s needs as well as the situation he who puts his trust .Pt indofood acquired misp shares decision of such a move would be carried out either by the use of the anglo saxons balancing the positive side with the negative side a product and or seeking for the best solution from the perspective of a consumers that make up the has been evaluated in terms of back .In this research the data collected through a method of of the questionnaire was against all the customers pt delphia prima jaya which holds a significant proportion of respondents there were a total of 75 To test by analyzing the data which has been obtained of the respondents who bermetode quantitative .This research do some test , namely the practical expressed valid because it ( r count ) were greater than on ( r table ) , and also because the value of reliability expressed it is reliable cronbach alpha greater than 0.6 , classical test , and test a correlation coefficient terminated with a value of adjusted r square 75,3 % , which showed that the relationship between products , the price of , promotion of the decision of the purchase of strong , and linear regression test and the worship of idols that has the data that has been produced which is y1 = 0.077 + 0.486 x1 + 0.453 x2 + 0.049 x3 , and the last was the results of the t against several variables that is , testing t test the product ( x1 ) expressed significant of the decision of the purchase of ( y ) because t count 4.256 > t 1.99444 table t test of prices ( x2 ) expressed significant of the decision of the purchase of ( y ) because t count 4.610 > t 1.99444 table , t test promotion ( x3 ) expressed do not affect significantly with the resolution of the purchase of ( y ) because t count 0.049> t table 1.99444 from the results of some test that has been carried out , get that product and price variable have a positive influence and significant with purchase decision , tests carried out using t test show that the independent variable for which researched significant of the decision of the purchase , while variable promotion did not influence of the decision of the purchase .

Item Type:

Thesis (Undergraduate)

Contributors: