Development Plan Strategy of Culinary Micro Enterprises

Dewantoro, Albertus Daru and Trisjanti, Lucia Ina (2020) Development Plan Strategy of Culinary Micro Enterprises. International Journal of Science and Engineering Investigations, 9 (105). pp. 22-27. ISSN 2251-8843

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This study is committed to disclose development plan strategy of culinary micro enterprise located in Sidoarjo regency. Through the relationship between the time horizon in the business planning of a small enterprise toward annual sales growth rate, the annual profit rate and the number of employees as the performance benchmarks of micro enterprise, it seems that culinary entrepreneurs in Sidoarjo has a desire to optimize their business. questionnaires were sent online and surveyed directly to micro culinary entrepreneurs in Sidoarjo. The questionnaire was selected to be analyzed based on micro enterprise criteria, where the sales level is below three hundred million rupiah and the business did not exceed five years. The data is tabulated and processed using SPSS software to produce descriptive statistics. Then make hypothesis test through crosstab to determine the Asymp Sig. value (2-sided) Pearson Chi-Square. Based on the 450 distributed questionnaires, there were 218 data that could be used in the analysis. The results of the analysis showed that 29.8% of all respondents had just started a business for one year and 94.5% of the respondents had started their businesses independently. The most preferred development plan strategy of culinary micro enterprise is to sell on-line and invest in equipment and production space for their business and improve the quality of products and services. The study concluded that the ownership of strategic planning can improve the performance of micro enterprise.

Item Type: Article
Uncontrolled Keywords: Development Plan, Strategy, Micro Enterprise, Horizon Business Plan
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Teknik > Prodi Teknik Industri
Depositing User: Albertus Daru Dewantoro
Date Deposited: 01 Feb 2023 08:15
Last Modified: 14 Apr 2023 03:32

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