The effect of financial literacy and social media on micro capital through financial technology in the creative industry sector in East Java

Widyastuti, Maria and Hermanto, Yustinus Budi (2022) The effect of financial literacy and social media on micro capital through financial technology in the creative industry sector in East Java. Cogent Economics & Finance, 10 (1). pp. 1-15. ISSN 2332-2039

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Abstract

This study aimed to examine the effect of financial Literacy and social Media on micro capital through financial technology. This type of research is explanatory/associative, accompanied by hypothesis testing. The unit of analysis of this research is the Creative Industry Sector in East Java, with a population of 376 creative industries. The number of samples is 65 SMEs using the stratified random sampling method. The results of this study prove that financial literacy has a positive and significant effect on financial technology, social media has a significant effect on financial technology, financial literacy has a positive and significant effect on micro capital, social media has a significant effect on micro capital, and financial technology has a significant effect on micro capital.

Item Type:	Article
Uncontrolled Keywords:	financial literacy, social media, financial technology, micro capital
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Maria Widyastuti
Date Deposited:	22 Jun 2022 09:59
Last Modified:	25 Oct 2023 09:21
URI:	http://repositori.ukdc.ac.id/id/eprint/1195

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