Crisis Management in Managing Hotels in Labuan Bajo During The Covid-19 Pandemic

Siagian, Reynaldo Angga and Berybe, Gregorius A and Panjaitan, Thyophoida W.S. (2021) Crisis Management in Managing Hotels in Labuan Bajo During The Covid-19 Pandemic. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 4 (3). pp. 4163-4172. ISSN 2615-3076

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Abstract

The Covid-19 pandemic at the beginning of 2020 had a significant
impact on all types of businesses which resulted in a crisis in all
types of businesses in Labuan Bajo, one of which was the hotel
industry in Labuan Bajo. The Covid-19 pandemic resulted in the
room occupancy rate experiencing a drastic decline, one of which
was due to the lack of domestic and foreign tourist visits. This
situation requires the hotel industry to revise, innovate, and
change its business strategy. This study aims to explore crisis and
disaster management for tourism, especially in the hospitality
industry by considering a strategic approach from the hotel
management perspective. The government and local stakeholders
in an effort to grow the hotel industry in Labuan Bajo. One of the
strategies carried out by the government in an effort to grow the
room occupancy rate is by establishing certification in the hotel
industry that establishes health protocols based on Cleanliness
(Cleanliness), Health (Health), Safety (Security), and Environment
Sustainability (Environmental Sustainability) or CHSE. If it is
known that each hotel has implemented and made improvements
in terms of service to consumers based on the CHSE, the
government will provide subsidies or funds intended for the
purchase of tools related to handling COVID 19 in the hotel area.
In addition, giving a CHSE Certificate to a hotel will create a
feeling of security for consumers to stay at the hotel. The hotel
also needs to identify what consumers need and want, as well as
consumer behavior patterns, especially during the Covid 19
pandemic which pays attention to cleanliness, health, and
sustainability, so hotel management in offering and carrying out
hotel operational activities pays attention to the healthy lifestyle of
consumers.

Item Type:	Article
Uncontrolled Keywords:	covid 19; crisis management; strategy
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Thyophoida WS Panjaitan
Date Deposited:	13 Apr 2022 05:51
Last Modified:	13 Apr 2022 05:51
URI:	https://repositori.ukdc.ac.id/id/eprint/1115

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