Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota Surabaya

Hermanto, Yustinus Budi and Tresyanto, Citra Anggraini (2021) Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota Surabaya. Jurnal Komunikasi Profesional, 5 (4). 361 -371. ISSN 2579-9371

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Abstract

The diversity of tourism objects owned by the city of Surabaya makes the city of Surabaya as one of the cities in Indonesia that is worthy to be visited with tourist destinations of various ages ranging from children to adult visitors. The diversity of tourism objects owned include Nature Tourism, Educational Tourism, Religious Tourism, and City Tourism. The existence of tourist attractions in the city of Surabaya must be published to the public with the main goal of attracting visitors to come for tours. To be able to publish it, media facilities are needed to support the marketing communication process. This study focuses on the strategy of selecting media as a marketing communication to introduce Surabaya City tourism objects. This research is qualitative with descriptive design. This study aims to determine how the use of media as a means of communication is appropriate and attracts the public to visit the tourist attractions of the city of Surabaya. The results of this study indicate that the use of media as a means of communication to introduce tourism objects in the city of Surabaya must be carried out continuously and consistently.

Item Type:	Article
Uncontrolled Keywords:	communication; media; tourism site.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Prodi Manajemen
Depositing User:	Yustinus Budi Hermanto
Date Deposited:	08 Mar 2022 09:07
Last Modified:	29 Oct 2022 05:43
URI:	http://repositori.ukdc.ac.id/id/eprint/1040

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